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About B&C

Who the B&C brand is, the labels it carries and why we chose it for our sweatshirts, hoodies, jackets and technical t-shirts.

B&C is the clothing brand we use for our line of sweatshirts, hoodies, jackets and technical t-shirts. If you are personalising one of these items, this page explains what you are buying.

Who B&C is

B&C Collection is a Belgian brand founded in 1997, part of The Cotton Group, one of the largest European suppliers of promotional and corporate clothing. Today it is one of the most widely used brands in Europe for textile personalisation — present in thousands of projects for companies, events and teams.

Commitment to sustainability

B&C is B Corp certified and a member of the Fair Wear Foundation and of amfori BSCI, two labels that assess fair working conditions in the production chain. In 2021 it became a signatory of the United Nations Sustainable Development Goals, and has published its own sustainability reports ever since.

In the products we bring to our catalogue, this translates into concrete commitments:

  • Better Cotton — the cotton items (sweatshirts, hoodies, jackets) use pre-shrunk ring-spun cotton, responsibly sourced through the Better Cotton initiative.
  • RCS (Recycled Claim Standard) — our Active T technical t-shirt is made from 100% recycled polyester, RCS certified, using post-consumer PET bottles.
  • OEKO-TEX® — the fabrics are tested and free from harmful substances.

Why we chose B&C

Beyond sustainability, B&C offers an extended size range (up to 5XL on most items), good value for money for large-volume production, and fabrics designed for printing — which translates into better results in personalisation.

See the B&C products in our catalogue →